Fred Segal Salon owner Matthew preece interview at Fred Segal fashion show

Fred Segal Salon/Phyto Profesional Blow Dry Bar !!

Fred Segal Salon and Phyto profesional hair care teamed up at the L.A. art show to advertise there latest adventure !! The Fred Segal Salon/Phyto blow dry bar!

Malibu Family Wines

Try the latest coloring technique !! Ombre by Bethany Mahoney.

As I mentioned last week, I spent a glorious day with expert stylist and colorist, Bethany, at Fred Segal Salon, getting my “ombre” (or “Hampton Highlights”) on. Ombre hair is the trend for this summer – summer perfect, sun kissed hair that looks both chic and natural. The trend, according to Bethany, can be blamed on the economy – it’s cheaper than a full head of highlights and much easier to upkeep.

I love it – Bethany’s colour skills are amazing – I love the way she “pulled” the colour through my hair with her hands – creating these amazing natural gradients. Watch the video for the full scoop and the fantabulous results.

I LOVE!

Thanks so much Bethany and Fred Segal Salon for the best hair I’ve had in years – I feel so fancy! (full disclosure – this amazing transformation was courtesy of Fred Segal Salon)

Kelsi x
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Feather Extensions are a MUST HAVE for Coachella!

You know what they say: beauties with hair feathers flock to Coachella!

When it comes to Indio, California, everyone fondly knows it as the homeland for hot music, hot weather and hot fashion.  Coachella isn’t just a festival for those who are musically inclined, but also those who enjoy wild style and unique beauty.

The question is this: what is the hottest hair commodity out there?

Look no further than the birds.  That’s right, feathers are all the rage and are arriving in flocks at the festival this year.  First it was feather earrings, and now your hair can get semi-permanent bird fringe!

The Fred Segal Salon in Santa Monica, California offers feather extensions for a reasonable price: $45 for five, and can accomodate from the outrageous to the most natural of looks.

Getting Feathered

Stylist Krystal Riddle provided the service, which literally took about 20 minutes.  It all starts with a tiny braid, strategically placed where you’d like the feather to hang: down low at the tips, up high by your face, or blended with layers.  After braiding, she uses a rooster feather of your choosing: dark, bright, light or neutral. Then, she attaches it with a clamp, like those used to attach hair extensions.

Voila!  You’re feathered and ready to rock.

Care

Depending on how well you take care of your hair, the feathers can last anywhere between one to three months.  Obviously rigorous brushing techniques won’t preserve your feathers’ life, so be gentle with your strands.  The feathers can be washed like your regular hair, blow dried and curled (which looks awesome, by the way).  When they get wet, they shrink, but once dried they poof out to normal size.

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Book your feathering appointment today with Krystal at Fred Segal Salon, located at 420 Broadway in Santa Monica (310.907.4022).

Written by: Kirbie Johnson for the LA Salon Guide Examiner

Fred Segal Salon at Oscars 2011

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Fred Segal Salon at Sundance

Sundancing through opening weekend

Fred Segal Salon is open for business during Sundance.

The Sundance Film Festival is upon us, and opening weekend was far improved over last year. Here are some of the highlights:

First and foremost, the opening weekend of films seems to continually be the best. Directors and cast are often present, and the opportunity to be part of a screening with the actors has great appeal to most filmgoers. Some of the actors who were present at films this weekend included Elijah Wood, Liv Tyler, Paul Rudd and Susan Sarandon.

As usual, press conferences occurred in abundance for the films at the festival. There were a couple of special conferences this year, as two of the most influential musical artists for their genres, 50 Cent and Slash, each announced that they have started their own motion picture companies (Cheetah Vision Films and Slasher Films).

Rumors of potential concerts swirled throughout the festival. Events like the Snoop Dogg/Lil’ John concert at Harry O’s and the Third Eye Blind and Fuel concerts at the House of Blues drew large crowds, while the invite-only concerts performed by OneRepublic and Carole King at the House of Hype caused many to wait outside the venues in hopes of being able to get in.

Gifting suites returned for celebrities, film-makers, and members of the media. The House of Swagg proved to again be the cream of the crop for the festival, with Crocs, Under Armour, and Sorrell all displaying forthcoming product. The Fred Segal Salon once again lived up to its namesake and offered those lucky enough to enter an experience that made everyone feel like the center of attention.

Nintendo had a presence at the festival again this year, this time staging a demo station directly on Main Street to show off their 3DS system, which is set for release in March. This phenomenal system will revolutionize the hand-held gaming system industry once again, with two built in cameras, downloadable content, and a price-point that makes accessing 3D technology affordable for those yet to dabble in that division of technology.

The AFC/NFC championship games drew a large crowd to anywhere a TV was viewable, with several venues holding parties for the games. The ESPN party at Tao was again the place to be, with TVs viewable in every direction and lots of space to sit and view the game. Although the professional athlete attendance was not as prominent as in years past, the change of venue to Tao made for a very relaxed and enjoyable party.

All festival credential holders (anyone who bought a ticket package) had the opportunity to attend the opening weekend afternoon concerts at the ASCAP Music Café for free. Some of the best shows provided in the free lineup included Danko Jones, K’NAAN and Guster.

Free experiences abounded for the general public, with the Brita Filter for Good station offering free Nalgene bottles for those willing to take the pledge to reduce bottled water waste. Honda also presented a “Bringing the Power of Dreams” exhibit which displayed the world’s most advanced humanoid robot, designed to someday assist people in their homes.

Once again, Sundance has proven that they can cater to a very diverse audience. There truly is something for everyone. With several days of movies and events still to go, don’t miss your chance to come be part of the 2011 Sundance Film Festival experience.